A global market that connects community and commerce
Oasis International Market serves a vibrant community with global groceries and freshly prepared meals. Its digital presence was fragmented — customers struggled to find hours, products, or a reason to return. Clicks Local connected the market and its kitchen into one relationship system.
Who Oasis International Market is
Oasis International Market serves a vibrant community with global groceries and freshly prepared meals. Its digital presence was fragmented — customers struggled to find hours, products, or a reason to return. Clicks Local connected the market and its kitchen into one relationship system.
What was disconnected or limiting
- No digital presence beyond a social media page
- Customers couldn't find products or hours reliably
- Loyalty existed only in memory
- Communication was one-way and inconsistent
Understanding the community before the commerce
We studied how locals and visitors discovered the market, what brought them back, and where the relationship between visit and repeat visit was breaking down.
- Who is the customer — local regular or first-time visitor?
- Where does the relationship begin — online or in-store?
- What should the business remember about each customer?
- How should communication continue between visits?
- What creates repeat visits and advocacy?
An identity that connects market and kitchen
A refined identity unifies the grocery market and the restaurant under one connected experience — cream, terracotta, and premium food photography.
- Refined Oasis identity and logo treatment
- Cream navigation + terracotta restaurant hero
- Premium food photography language
- Weekly Specials as a connected commerce moment
Color System
Aa
Fraunces · Inter
A website that guides visits and orders
The new site showcases products, surfaces weekly specials, and guides each visitor toward a visit or an order — capturing the relationship along the way.
- Market + restaurant connected experience
- Weekly Specials and product guidance
- Relationship capture on every visit intent
- Mobile-first discovery
Community and commerce, connected
Signage, website, mobile, in-store experience, loyalty, and communication unified into one relationship system.
- Visit → relationship → loyalty record
- Two-way communication across channels
- Customer history that informs promotions
- Reputation connected to the community
Capture. Automate. Secure. Harvest.
The C.A.S.H. System turns each visit into a preserved, nurtured relationship that compounds into repeat business.
The evidence — drag between the original website and the transformed Thinking Website.
Before: fragmented digital presence → After: connected Thinking Business
Brand → Thinking Website → Relationships → Connected System → Growth
Oasis International Market transformed from a disconnected digital presence into a connected Thinking Business — engineered to understand, capture, communicate, and grow.